Resources for integrated marketing communications professional including SEO copywriting, copywriting for direct response email marketing campaigns, banner ads, podcast script copywriting and other copywriting tips and technologies.
 

Tips and techniques on how to boost B2B integrated  marketing campaign results including copywriting to boost natural search rankings, common copywriting landing page mistakes and more!

Current Newsletter  
B2B Marketing's Best Kept Secret
   
2008  
Is "Green" the New Black?
Little-Known Linking Strategy that Really Works
   
2007  
Long or short copy?... What works best on landing pages
Are You Paying Too Much for Pay-Per-Click Ads?
"Web 2.0 Tools that Every B2B Marketer Should Consider"
"Three Important Rules for Online Video Ads "
"Can Podcasts Really Boost Natural Search Rankings:"
"Podcast Do's and Don'ts"
Newly revised! Podcasting Demystified... How to generate leads and boost conversions with podcasts
"Easy Way to Boost Natural Search Rankings"
   
2006  
"Big Mistake on Landing Pages... Are You Making It Too? " [view article]
"Are You Ready for MySpace "Corporate?"
"A simple, yet powerful tool to engage more opportunities..."
"How a New Offer Boosts Response by a Whopping 70%!"
"Hot New Way to Make Banners Sizzle"
"Market Fragmentation: A return of the 'campaign' concept."
"RSS: Here's something to chew on..."
"My 2 cents on the 2-cent postal hike..."
   
2005  
"Making a list and checking it twice... are you naughty or nice when it comes to email marketing?"
"Podcasting... the next big thing?"
"The "ups & downs" of integrated marcom"
"What is integrated marcom and why should you care?"
   

 

 

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