http://www.jdamico.net/resources/newsletters.shtml Tips to help copywriters and marketing communications professionals get more results from integrated marcom and internet marketing campaigns. en-us Copyright 2008, J.Damico Marketing Communications joan@jdamico.net Wed, 18 Oct 2006 09:58:30 EST Wed, 18 Oct 2006 09:58:30 EST Integrated Marketing Communications, Copywriting In house http://blogs.law.harvard.edu/tech/rss/ http://www.jdamico.net/resources/IntegratedMarcomMinuteEffectiveVerticalSearch.shtml Have you tried vertical search? It's one of the most effective ways B2B marketers can generate highly qualified leads--especially B2B marketers of high tech and industrial products. And if you're on a tight budget and need to show results, then vertical search may be the answer. Learn more here... April 2008 http://www.jdamico.net/resources/Integrated-Marcom-Minute-B2B-Marketing-Is-Green-the-New-Black.shtml Many marketers are using the "green" environmental movement to gain a competitive edge. Should you consider a green marketing initiative? Get the lowdown here. February 2008 http://www.jdamico.net/resources/IntegratedMarcomMinute-LinkingStrategythatReallyWorks.shtml Don't underestimate the power of internal links... links to other areas within your site. Remember, search engine ranking is all about relevancy, so the more links to relevant content--even if it's within your own site--the greater the relevancey and the higher the natural search ranking. January 2008 http://www.jdamico.net/resources/IntegratedMarcomMinute-Longorshortcopy...whatsbestforlandingpages.shtml Most copywriters and marketers assume that shorter copy works best for landing pages. You may be surprised by what I found. Learn the truth behind copy length and how it can boost or undermine conversion. October 2007 http://www.jdamico.net/resources/IntegratedMarcomMinute_PayingTooMuchforPayPerClickAds092007.shtml Broad keyword search terms could drive a lot of traffic to your website, but broad keyword pay-per-click terms could cost you a lot of money. Learn how you can drive traffic without driving you budget into the ground. September 2007 http://www.jdamico.net/resources/IntegratedMarcomMinute-Top3Web2.0Tools.shtml Thanks to a recent survey, Web 2.0 tools have as much or more to offer B2B marketers--especially B2B marketers involved with complex and lengthy selling cycles. B2B Web 2.0 pioneers, Robert Lesser of LeadGenTools .com and Paul Dunay of Buzz Marketing for Technology Blog surveyed a group of B2B marketers and here's what they found... July 2007 http://www.jdamico.net/resources/IntegratedMarcomMinute-3RulesofOnlineVideo.shtml Will your online video ads succeed or fail? These three rules could make the difference… June 2007 http://www.jdamico.net/resources/news_05_07.shtml Podcasts--whether audio or video--have the power to boost your natural search rankings. But only with keyword rich, relevant tags. Here's how a new tagging service can help.… May 2007 http://www.jdamico.net/resources/news_02_07.shtml It’s been more than a year since we introduced podcasting as another effectiveB2B integrated marcom tool. Many of you use podcasting regularly in your marcom mix. Thanks to the early adopters, we now have a good list of important do's and don'ts for producing successful B2B podcasts… February 2007 http://www.jdamico.net/resources/Article_01_07.shtml Integrating keywords into your online copy is more than simply plugging them in somewhere on the page. The point of optimizing copy is to boost relevancy in the eyes of the search engines. That’s what boosts your natural ranking. The way to do that is to include keywords and phases in the following strategic areas starting with the meta data… January 2007 http://www.jdamico.net/resources/news_11_06.shtml Many integrated marketers are doing the wrong thing for the right reason. Integrating your online campaign back to your website or microsite is totally appropriate. So why not integrate from your landing page? Read on to find out. November 2006 http://www.jdamico.net/resources/news_10_06.shtml Well, I’m exaggerating about the MySpace "Corporate." The truth is, B2C marketers are leveraging social marketing via MySpace to build their brands and get more business. So what does that mean for us B2B marketers? October 2006 http://www.jdamico.net/resources/news_09_06.shtml Statistics show that 45% of all prospects buy. This issue of Integrated Marcom Minute will show you how to get your share of the 45% pie. September 2006 http://www.jdamico.net/resources/news_07_06.shtml You probably already know that changing one of your campaign elements (list, offer, copy or creative) could yield a much better response. Well here's a change that really boosted one client's response and outperformed a previous integrated campaign by 70%! See if it could work for you... July 2006 http://www.jdamico.net/resources/news_05_06.shtml Do you have a love-hate relationship with banner ads? If so, you're not alone. In fact, in a recent MarketingSherpa 2005 survey, banner ads finished 11th in the top 12 great performing online marketing tactics (followed only by email to rented lists). They held the same spot last year too. But that could soon change. Here's why... May 2006 http://www.jdamico.net/resources/news_03_06.shtml A few weeks ago, I attended a Business Marketing Association meeting in New York on what to expect in 2006. One of the speakers touched on the resurgence of the good old fashioned "campaign" concept. This month's Integrated Marcom Minute will help you put together a winning integrated campaign. March 2006 http://www.jdamico.net/resources/news_02_06.shtml Remember Chiclets? You know... the candy-coated square chewing gum? Well, there’s a new chiclet in town – the rectangular orange RSS chiclet. You’ve probably seen them. They’re popping up all over websites these days. February 2006 http://www.jdamico.net/resources/news_01_06.shtml Happy 2006 and welcome to the first Integrated Marcom Minute of the new year. Have you heard about the recent postage rate increase? It's official, the price of first class postage increased from 37 cents to 39 cents. The postcard rate of 23 cents went up to 24 cents. So what does that do to your integrated marcom strategy? January 2006 http://www.jdamico.net/resources/news_12_05.shtml Are you naughty or nice when it comes to email marketing? Here's an integrated marcom tip that lets you integrate a holiday theme into a B2B campaign and ensure that you're a "nice" email marketer. Send a permission update to your email list as a holiday greeting. And since you’re probably busy with end of year stuff, I’ve made it easy for you. Just use the following sample as your template. It’s my holiday gift to you... December 2005 http://www.jdamico.net/resources/news_11_05.shtml Just when you thought you had integrated marcom all figured out, along comes another new technology - “podcasting.” And yes, it’s definitely coming... faster than you think! But don’t worry. This issue will provide the basics on what it is and how you can integrate it into your marcom mix. One company did and found huge gains as a result. November 2005 http://www.jdamico.net/resources/news_09_05.shtml Last month, you learned the incredible results integrated marcom can achieve for you. This month, you’ll see how one company experienced an amazing 700% increase in annual leads by using an integrated approach. September 2005 http://www.jdamico.net/resources/news_08_05.shtml Integrated marcom is when you combine a variety of marketing communication tools to deliver a bigger return on your promotional campaigns. These components can include email, postal mail, websites/microsites, PR, case studies, print and electronic ads, etc. -- all targeted to a specific audience. Be careful here. This is where many marketers fail to truly integrate. It's not just about using all of the components together. It's about message consistency and continuity throughout. August 2005