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	Product	polymers
	Objective	extend the sales call with a memorable leave-behind
	Tactics	integrate industry-specific messages with existing microsite using a common theme
	Results	WINNER... Silver Addy Award sales reps are delighted too!

	Product	software system
	Objective	generate qualified leads
	Tactics	focus on customer's pain and compelling offer
	Offer	free live webinar with industry thought leader
	Result	70% increase over previous integrated marcom campaigns
	Campaign Elements
	banner ad	landing page (postcard)
	postcard	landng page (print ad)
	e-mail	autoresponder message

	Product	mail list
	Objective	generate qualified leads
	Tactics	strong benefits focus and appealing offer
	Offer	gift certificate
	Result	One of their top performing campaigns

	Product	software
	Objective	generate qualified leads from targeted market segments
	Tactics	integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page
	Offer	white paper
	Result	Generated over 150 qualified leads
	Samples
	banner #1	e-mailer #1
	banner #2	e-mailer #2
	banner #3	e-mailer #3
	banner #4	e-mailer #4

	Product	niche software system
	Objective	generate qualified leads
	Tactics	integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page
	Offer	white paper
	Result	Average .5% CTR and 12.5% conversion
	Samples	banner ad
		e-mailer
		landing page

see leave-behind brochure	Product	electronic color communication system
	Objective	generate qualified leads; thwart sales to competitor
	Tactics	hard-hitting style; simple #10 envelope w/ tickler copy, simple yet effective business letter -- part of an integrated campaign
	Result	3% response rate and six-digit sales!

	Product	professional services
	Objective	generate qualified leads
	Tactics	rented highly targeted list; used bold imagery and headlines; relevant offer
	Result	bull's-eye!... the message and creative were so relevant that one major retailer asked for permission to create a poster from the mailer

	Product	student job placement service
	Objective	generate leads/sales
	Tactics	"Johnson Box" and hard-hitting headline to grab attention; position client's unique attribute; close with special offer of free booklet

	Product	color control system
	Objective	build opt-in list of specific market segment
	Tactics	added Johnson Box to grab attention, focused on commonly asked questions among target market, and included fax-back form
	Result	established a sizable list of highly qualified prospects

	Product	color control system
	Objective	boost response and increase trade show booth traffic
	Tactics	strong opening question to a targeted audience, bulleted copy, written from the reader's perspective
	Result	response doubled

	Product	printing services
	Objective	increase response and reposition company from quick copy center to full-service print shop
	Tactics	added teaser copy to address panel, summarized offering in bulleted list and added coupons
	Result	Honesty is the best policy... no data exists. Client loved it!

Magalogs

Brochures & Datasheets

Catalog Copy

Direct & E-mail

Technical Articles

Advertisements

Web/Interactive Copy

Application Stories

Press Releases

Newsletters

"Joan has made a huge impact on the success of our software products. Her integrated marketing campaigns have been the most successful we've seen in years!"

Rich Knapp
Product Manager
X-Rite