Requires Adobe Acrobat Reader.  I f you don't have it, click here to get it.


Product polymers
Objective extend the sales call with a memorable leave-behind
Tactics integrate industry-specific messages with existing microsite using a common theme
Results

WINNER... Silver Addy Award

sales reps are delighted too!

Product software system
rule
Objective generate qualified leads
rule
Tactics focus on customer's pain and compelling offer
rule
Offer free live webinar with industry thought leader
rule
Result 70% increase over previous integrated marcom campaigns
  rule
  Campaign Elements
  banner ad landing page (postcard)
  postcard landng page (print ad)
  e-mail autoresponder message

Product mail list
rule
Objective generate qualified leads
rule
Tactics strong benefits focus and appealing offer
rule
Offer gift certificate
rule
Result One of their top performing campaigns

Product software
rule
Objective generate qualified leads from targeted market segments
rule
Tactics integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page
rule
Offer white paper
rule
Result Generated over 150 qualified leads
  rule
  Samples
  banner #1 e-mailer #1
  banner #2 e-mailer #2
  banner #3 e-mailer #3
  banner #4 e-mailer #4

Product niche software system
rule
Objective generate qualified leads
rule
Tactics integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page
rule
Offer white paper
rule
Result Average .5% CTR and 12.5% conversion
  rule
  Samples banner ad
    e-mailer
    landing page

see leave-behind brochure

Product electronic color communication system
rule
Objective generate qualified leads; thwart sales to competitor
rule
Tactics hard-hitting style; simple #10 envelope w/ tickler copy, simple yet effective business letter -- part of an integrated campaign
rule
Result 3% response rate and six-digit sales!

Product professional services
rule
Objective generate qualified leads
rule
Tactics rented highly targeted list; used bold imagery and headlines; relevant offer
rule
Result bull's-eye!... the message and creative were so relevant that one major retailer asked for permission to create a poster from the mailer

Product student job placement service
rule
Objective generate leads/sales
rule
Tactics "Johnson Box" and hard-hitting headline to grab attention; position client's unique attribute; close with special offer of free booklet

Product color control system
rule
Objective build opt-in list of specific market segment
rule
Tactics added Johnson Box to grab attention, focused on commonly asked questions among target market, and included fax-back form
rule
Result established a sizable list of highly qualified prospects

Product color control system
rule
Objective boost response and increase trade show booth traffic
rule
Tactics strong opening question to a targeted audience, bulleted copy, written from the reader's perspective
rule
Result response doubled

Product printing services
rule
Objective increase response and reposition company from quick copy center to full-service print shop
rule
Tactics added teaser copy to address panel, summarized offering in bulleted list and added coupons
rule
Result Honesty is the best policy... no data exists. Client loved it!

 

 

Magalogs
rule
Brochures & Datasheets
rule
Catalog Copy
rule
Direct & E-mail
rule

Technical Articles
rule
Advertisements
rule
Web/Interactive Copy
rule
Application Stories
rule
Press Releases
rule
Newsletters

"Joan has made a huge impact on the success of our software products. Her integrated marketing campaigns have been the most successful we've seen in years!"

Rich Knapp
Product Manager
X-Rite

72 Decker Drive, Walden, NY 12586 | P:845.778.5095 | Copyright © 2008 J.Damico Marketing Communications.