Podcasting is the latest technology to hit the marketing toolbox.  But as with all new technologies, once the “cool factor” wears off, what can it really do for marketers?  This paper will explore what it is, plus several ways marketers are using podcasts to generate leads and boost conversions.   As an added bonus, I’ll uncover a few upcoming trends.  Then, it’s your turn.   Tell me how you’ve used or plan to use podcasting and I’ll feature it in an upcoming issue of my monthly Integrated Marcom Minute.  Read full text version here.