Direct Response Mailer

Product: polymers

Objective: extend the sales call with a memorable leave-behind.

Tactics: integrate industry-specific messages with existing microsite using a common theme.

Results: sales reps are delighted.

Click below to see all postcards:

"Inspired" Postcards

Product: software system

Objective: generate qualified leads

Tactics: focus on customer's pain and compelling offer.

Offer: free live webinar with industry thought leader

Results: 70% increase over previous integrated marcom campaigns.

Click below to see campaign elements:

Banner Ad    Landing page (postcard)
Postcard      Landing page (print ad)
Email          Auto responder message

Product: mail list

Objective: generate qualified leads

Tactics: strong benefits focus and appealing offer.

Offer: gift certificate

Results: One of their top performing campaigns.

Click below to see sample:

Exclusive offer for savvy marketers...

Product: software

Objective: generate qualified leads from targeted market segments

Tactics: integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page.

Offer: white paper

Results: Generated over 150 qualified leads.

Click below to see samples (just for viewing... actual links won't work):
Banner #1    e-mailer #1
Banner #2    e-mailer #2
Banner #3    e-mailer #3
Banner #4    e-mailer #4

Product: niche software system

Objective: generate qualified leads

Tactics: integrated approach including email; newsletter sponsorship text ad and banner ad all pointing to a landing page.

Offer: white paper

Results: Average .5% CTR and 12.5% conversion

Click below to see samples (just for viewing... actual links won't work):

Banner ad
E-mailer
Landing page

Product: electronic color communication system

Objective: generate qualified leads; thwart sales to competitor

Tactics: hard-hitting style; simple #10 envelope w/ tickler copy, simple yet effective business letter -- part of an integrated campaign

Results: 3% response rate and six-digit sales!

"STOP!... Important supplier information"

Click here to see leave-behind brochure

Product: professional services

Objective: generate qualified leads

Tactics: rented highly targeted list; used bold imagery and headlines; relevant offer

Results: bull's-eye!... the message and creative were so relevant that one major retailer asked for permission to create a poster from the mailer

"From palettes to pants... all hell breaks loose!"

Product: seminar

Objective: boost enrollment among opt-in e-mail list and continue dialog with existing customer base

Tactics: personalized subject line, "viral link," and opt-out option

"Meet The Doors' Ray Manzarek in person!"

Product: student job placement service

Objective: generate leads/sales

Tactics: "Johnson Box" and hard-hitting headline to grab attention; position client's unique attribute; close with special offer of free booklet.

"Attention Parents of College Students"

Product: color control system

Objective: build opt-in list of specific market segment

Tactics: added Johnson Box to grab attention, focused on commonly asked questions among target market, and included fax-back form.

Results: established a sizable list of highly qualified prospects

Product: color control system

Objective: boost response and increase trade show booth traffic

Tactics: strong opening question to a targeted audience, bulleted copy, written from the reader's perspective

Results: response doubled

Product: printing services

Objective: increase response and reposition company from quick copy center to full-service print shop

Tactics: added teaser copy to address panel, summarized offering in bulleted list and added coupons

Result: Honesty is the best policy... no data exists. Client loved it!

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