 Joan is an independent copywriter and marcom consultant with over 15
years' experience in business-to-business (B2B) integrated marketing
for high tech and industrial companies in software, imaging,
IT, chemicals, and electronics. Her work has appeared in trade
journals here and abroad serving a variety of vertical industries.
She is the author of How to Be a Permanent
Temp and a contributing author to The Marketing Manager’s
Handbook.
Joan has presented copywriting and integrated marketing seminars for numerous groups including the American Writers and Artists Institute (AWAI), Business Marketing Association (BMA), Public Relations Society of America (PRSA) and has taught marketing communication and copywriting courses at colleges and unversities including New York Uniiversity (NYU).
Her work includes search optimized web content, direct mailers, brochures,
presentations and other marketing communications that generate sales
leads and sell products and services to businesses. She has helped
clients achieve ISO (International Standards Organization) certification
by writing effective procedures and work instructions. She is
also a trained ISO auditor.
She holds a bachelor's degree in business
management with a concentration in communications. She has
received specialized training in project management, cross-cultural
effectiveness, strategic planning, Integrated Direct Marketing
(IDM®), Juran
total quality management and ISO 9001 auditing. Her professional
memberships include: American Marketing Association (AMA), New
York AMA, and Business Marketing Association (BMA).
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